I remember a Tuesday night back in January. I was driving home toward Rochester Hills, the snow was coming down in that thick, heavy way we Michiganders call a "gray-out." I was crawling along at 25 mph, squinting through the windshield, when suddenly, a shadow darted near the shoulder. It wasn't until I was maybe twenty feet away that I realized it was a neighbor walking their dog. They were wearing a dark parka, and the dog had a standard nylon leash. No lights. No reflecto

I remember a Tuesday night back in January. I was driving home toward Rochester Hills , the snow was coming down in that thick, heavy way we Michiganders call a "gray-out." I was crawling along at 25 mph, squinting through the windshield, when suddenly, a shadow darted near the shoulder. It wasn't until I was maybe twenty feet away that I realized it was a neighbor walking their dog. They were wearing a dark parka, and the dog had a standard nylon leash. No lights. No reflect

I’ve spent plenty of nights on the side of the road here in Oakland County, and if you’ve ever stood near the I-75 and M-59 interchange during a Michigan whiteout, you know exactly what "invisible" feels like. My name is Derek Washington, and as the owner of DC's LEDs, I didn’t start this company just to sell gear; I started it because I wanted to make sure my neighbors in Rochester Hills, Troy, and Southfield actually make it home for dinner. In our line of work, visibility

I’ve spent plenty of nights on the side of the road here in Oakland County, and if you’ve ever stood near the I-75 and M-59 interchange during a Michigan whiteout, you know exactly what "invisible" feels like. My name is Derek Washington, and as the owner of DC's LEDs, I didn’t start this company just to sell gear; I started it because I wanted to make sure my neighbors in Rochester Hills, Troy, and Southfield actually make it home for dinner. In our line of work, visibility

If you’ve spent any time driving down Walton Boulevard or Rochester Road after the sun dips below the horizon, you know exactly what I’m talking about. Michigan nights aren't just dark; they can be downright invisible, especially when that lake-effect weather kicks in. I’m Derek Washington, the owner of DC’s LEDs, and I’ve spent years thinking about how to keep our community seen and safe. Lately, there’s been a specific buzz around our Rochester Hills headquarters. It isn't

If you’ve spent any time driving down Walton Boulevard or Rochester Road after the sun dips below the horizon, you know exactly what I’m talking about. Michigan nights aren't just dark; they can be downright invisible, especially when that lake-effect weather kicks in. I’m Derek Washington, the owner of DC’s LEDs, and I’ve spent years thinking about how to keep our community seen and safe. Lately, there’s been a specific buzz around our Rochester Hills headquarters. It isn't